2021 Winner
2021 Winners
Koho
The Museum of BS
KOHO Financial is a Fintech based in Toronto. It has grown significantly since they first came to market in 2017 with over 375,000 Canadians on the platform. The mandate of this campaign was to increase the overall awareness of KOHO as an option for young people from the Big 5 financial institutes. KOHO wanted to cast a wider net among young Canadians and get them using KOHO as their everyday banking solution. For Canadians opening a new account can seem like a big pain in the neck. They needed to show how KOHO took almost no effort to get started.
The goals were to increase in organic search traffic, increase in organic downloads and ncrease awareness (via pre/post survey).
Canadian millennials were living through their second ‘once in a lifetime’ economic emergency as a result of Covid-19. Many were hit hard with jobs in the service industry taking the brunt of the financial burden of mitigation strategies. Given their changing circumstances they had even less patience for the fees they paid with their banks that seemed to be ever-growing ($159/yr for the average Canadian). No wonder Millennials are 3x more likely to switch banks than other age groups. In fact, 71% of millennials report that they’d rather go to the dentist than a bank. Seriously, the dentist. And 33% believe they won’t even need to use a traditional bank within the next five years.*
So, KOHO thought they’d help speed up the timetable for them.
KOHO is a spending and saving account but without all the BS (err, Bank Stuff). Banks are set up for an older world and all the bank stuff that goes along with them is also set up for that world. Crappy furniture, branches on every corner, websites that haven’t been updated since the last once in a lifetime financial crisis. They took their audience through this Museum of BS and pointed out how old fashioned the banks all seem through the lens of a year of working from home and CERB payments. KOHO is a financial solution for a new world.
The campaign lived completely online, where their audience spends the majority of their media consumption time. Across YouTube, digital ad serving platforms and Instagram, their Museum of BS delighted and entertained while it got young people really thinking about whether or not their bank is right for them.
The audience took note. Shortly after the campaign launched, they saw a strong uptick in organic traffic to our website, in other words people were thinking about KOHO and searching out information on it like never before. The work also paid off with respect to conversions where they saw a large increase in downloads of their app. Lastly, in their pre and post survey results, they saw a huge increase in unaided brand awareness for KOHO. They had indeed cut through the noise and brought KOHO to Canadians millennials in a big way.
They saw a 3x increase in unaided brand awareness, a 23% increase in organic traffic (v. 2021 weekly average) and a 15% increase in organic downloads (v. 2021 weekly average).
The goals were to increase in organic search traffic, increase in organic downloads and ncrease awareness (via pre/post survey).
Canadian millennials were living through their second ‘once in a lifetime’ economic emergency as a result of Covid-19. Many were hit hard with jobs in the service industry taking the brunt of the financial burden of mitigation strategies. Given their changing circumstances they had even less patience for the fees they paid with their banks that seemed to be ever-growing ($159/yr for the average Canadian). No wonder Millennials are 3x more likely to switch banks than other age groups. In fact, 71% of millennials report that they’d rather go to the dentist than a bank. Seriously, the dentist. And 33% believe they won’t even need to use a traditional bank within the next five years.*
So, KOHO thought they’d help speed up the timetable for them.
KOHO is a spending and saving account but without all the BS (err, Bank Stuff). Banks are set up for an older world and all the bank stuff that goes along with them is also set up for that world. Crappy furniture, branches on every corner, websites that haven’t been updated since the last once in a lifetime financial crisis. They took their audience through this Museum of BS and pointed out how old fashioned the banks all seem through the lens of a year of working from home and CERB payments. KOHO is a financial solution for a new world.
The campaign lived completely online, where their audience spends the majority of their media consumption time. Across YouTube, digital ad serving platforms and Instagram, their Museum of BS delighted and entertained while it got young people really thinking about whether or not their bank is right for them.
The audience took note. Shortly after the campaign launched, they saw a strong uptick in organic traffic to our website, in other words people were thinking about KOHO and searching out information on it like never before. The work also paid off with respect to conversions where they saw a large increase in downloads of their app. Lastly, in their pre and post survey results, they saw a huge increase in unaided brand awareness for KOHO. They had indeed cut through the noise and brought KOHO to Canadians millennials in a big way.
They saw a 3x increase in unaided brand awareness, a 23% increase in organic traffic (v. 2021 weekly average) and a 15% increase in organic downloads (v. 2021 weekly average).